The PerfX Way

Project Overview

The PerfX Way was a client project designed to showcase the people and precision behind PerfX, a company specializing in oil and gas perforating services. This wasn't just about promoting a business; it was about honoring the skilled workers who show up every day to do demanding, technical work in challenging conditions.

The goal was clear: create a promotional piece that felt authentic and human while highlighting what sets PerfX apart from competitors. We centered the narrative around their internal philosophy, "The PerfX Way," a concept that emphasizes expertise, safety, and commitment to quality.

Working with existing footage from their recent shoot and supplementing with carefully selected stock footage, I crafted a visual story that moved through different aspects of their operation while maintaining emotional continuity. The result was a piece that worked both as internal culture reinforcement and external client-facing marketing.

Creative Approach

Building a Cohesive Narrative from Available Assets

The challenge was taking footage shot for documentation purposes and transforming it into a compelling story. This required thoughtful editing, strategic use of stock footage, and audio design that tied everything together.

Production strategy:

• Script development - Collaborated with PerfX to write a script that captured their values without sounding like corporate speak
• Voice narration - Recorded a professional voice actor to serve as the narrator and emotional anchor
• Footage curation - Reviewed all client-provided footage to identify the strongest, most cinematic moments
• Stock integration - Selectively added stock footage to fill gaps and create visual variety without disrupting authenticity
• Segmented storytelling - Structured the video in clear sections that each highlighted different aspects of the work

Audio and pacing:

• Mixed multiple music tracks that transitioned smoothly between sections
• Balanced voiceover clarity with musical emotion
• Matched edit pacing to the rhythm of both narration and music
• Used audio transitions to guide viewers through the story

"The key was making industrial work feel heroic without being melodramatic. These are real people doing real work, and that deserved respect in how we told their story."

Role & Collaboration

This was a client collaboration where I served as the lead editor and post-production specialist, working closely with PerfX to ensure the final product matched their vision.

My responsibilities included:

• Script consultation and development
• Footage review and selection from client shoot
• Sourcing and integrating stock footage
• Voice actor coordination and recording direction
• Video editing and visual storytelling
• Multi-track audio mixing
• Music selection and transitions
• Color correction and grading
• Final delivery and revisions

Client collaboration:

• Worked with PerfX stakeholders to understand company culture and messaging goals
• Presented rough cuts for feedback and refinement
• Ensured technical accuracy in how work processes were represented

Technical toolkit: Final Cut Pro (editing), Logic Pro (audio mixing), Adobe After Effects (graphics and titles)

This project reinforced the importance of listening to clients while also guiding them toward creative decisions that serve the story. Sometimes the best work comes from balancing what a client thinks they want with what will actually resonate with their audience.